99U is a quarterly print magazine, digital publication, and event series produced by Adobe Creative Cloud.
Originally founded by Scott Belsky and Matias Corea with the mission of helping people "make ideas happen", I joined 99U in its 8th year with the remit to bring the 99U content and audience closer to the Creative Cloud customer base, refocusing the brand (including the publication, annual conference, and other live events) on becoming the definitive creative career resource, and later working with our team to reshape our social strategy, develop new live event offerings, and bring more inclusivity and representation to our coverage of creative industries.
In my time as Head of 99U, the publication earned 2MM monthly impressions across platforms, quadrupled its social reach, sold out three consecutive live conferences, and was regularly cited as a must-read publication for creative professionals.
In my time as Head of 99U, the publication earned 2MM monthly impressions across platforms, quadrupled its social reach, sold out three consecutive live conferences, and was regularly cited as a must-read publication for creative professionals.
Special Packages
99U created moments for inflection and reflection on creative work with special packages throughout its run, including The Creative Future Report, The Creative Self Workbook, and the 99U Guides.
99U Talks
99U Talks are synonymous with smart creative work. In collaboration with Creative Director Mark Brooks and UX designer Victor Baroli, I led a restructuring of the 99U Talks presence to better leverage our video archives spanning 12 years.
Live Events
99U's content extended to live events, including the annual 99U Conference, and regular talks, dinners, and cocktail events to connect our readership and subjects.
Artists Jon Burgerman and Laolu Senbanjo in a 99U-hosted salon at Ace Hotel New York
Guests mingle at a 99U salon
A 99U-hosted fireside chat with Pete Souza, covered in The New Yorker's Talk of the Town
Pete Souza poses for photos with audience members following his 99U talk at Adobe MAX
Place settings for a 99U dinner at A/D/O
Guests at the 99U Conference
Credits:
Head of 99U: Andrea Rosen
Branding, Creative Direction & Graphic Design: Mark Brooks
VP, Community Products: Will Allen
Founders: Scott Belsky & Matias Corea
Editorial & Social: Chrysanthe Tenentes, Mia Pinjuh, Eunsan Huh, Lauren Jacobs, Emily Ludolph, Perrin Drumm, Plural NYC, Matt McCue & Kiana St. Louis
UX Design: Victor Baroli
Editorial Contributors: Various contributors; bylines appear on 99U.adobe.com
Photography & Illustration: Various contributors; bylines appear on 99U.adobe.com
Special Nod: Sean Blanda, former head of 99U
Head of 99U: Andrea Rosen
Branding, Creative Direction & Graphic Design: Mark Brooks
VP, Community Products: Will Allen
Founders: Scott Belsky & Matias Corea
Editorial & Social: Chrysanthe Tenentes, Mia Pinjuh, Eunsan Huh, Lauren Jacobs, Emily Ludolph, Perrin Drumm, Plural NYC, Matt McCue & Kiana St. Louis
UX Design: Victor Baroli
Editorial Contributors: Various contributors; bylines appear on 99U.adobe.com
Photography & Illustration: Various contributors; bylines appear on 99U.adobe.com
Special Nod: Sean Blanda, former head of 99U